MANILA – Mister Donut has launched a franchising scheme that gives franchisees a 90-day trial to test if their store locations will be profitable or not.
Mister Donut’s “Business Trial Package” only entails a cash outlay of as low as PHP100,000. The amount covers the rental of the assets, basic small wares, coronavirus (Covid) shield, and team member uniform, crates cabinet, mobilization fee, product deposit, and incidental expense bond.
To apply, a prospective franchisee must have a readily available site with a minimum size of 4 square meters.
Cherryl Carino, franchise management head of Mister Donut, said after three months of trial, a test market location can be converted to a regular store.
For a site to pass, it must yield an actual profit of at least PHP10,000 per month and show an ROI (return on investment) potential within 24 months.
“If it passes the metrics for feasibility and viability, the franchisee will now pay the Franchise Fee and invest on a regular package suited to the location,” Carino said.
If the test market store is not feasible, however, the shop will be closed. The franchise applicant may opt to propose another location and run a test market store again.
The package costs of Mister Donut’s regular franchise offers are PHP285,000 for indoor kiosks, PHP380,000 for outdoor kiosks, PHP500,000 for inline kiosks, PHP1.4 million for counter cafes, and PHP2.4 million for dine-in types.
“We want to give budding entrepreneurs and even long-time businessmen a great opportunity to try the Mister Donut business and be our partners at this time when many are probably risk-averse because of the pandemic. This franchising package gives them more flexibility at very low initial investment,” Carino said.
“The Business Trial Package is a good venture for those who are first-time entrepreneurs and would like to start small in terms of capital. Of the PHP100,000 investment, PHP50,000 is refundable,” she added.
Mister Donut currently has over 500 stores nationwide, 94 percent of which are franchised. These outlets are being served by 20 Mister Donut plants strategically located in Luzon, Visayas, and Mindanao.
Aside from donuts, Mister Donut also offers a variety of baked products, beverages, “snackwiches” and light meals. (PR)